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Using Offline Events to Drive Online Interaction

Offline events are a great way to build a connection to your community. They also allow you a unique opportunity to share information, build relationships, and promote your business. An event can be anything from a booth at a local fair to a weekend workshop or seminar.

Generally, events showcase few key pieces of marketing. You’ll have your banner with your business name on it. You’ll also probably have a few brochures, a few freebie giveaways, and perhaps some products to sell. In addition, you should be able to set appointments for your services. It’s also a great time to generate awareness for your business online. Here are a few ideas to consider.

  1. Add your website URL to every piece of marketing or promotional material.
  1. Share news and interesting experiences or photos from the event on social media.
  1. Encourage the people you meet at your event to connect with you on social media. Consider creating an incentive. For example, if they follow you on Facebook you might enter them into a drawing for a free product or service.
  2. If it’s a workshop or seminar, consider recording the event and sharing it on your website or selling it as an information product.
  1. Share testimonials and reviews from the event on your website. Consider also creating blog posts to discuss topics covered during the event or interesting things that happened.

Online events are another option. You can promote your online event with your offline marketing channels and drive prospects and customers to engage with you in a whole different way.

We’ve talked a lot about the different ways to bridge the gap between online and offline marketing:

  • Goals and marketing strategy best practices.
  • Techniques, tactics, and ideas for both sides of the marketing coin.

 Next time we’ll wrap it up by taking a look at what you have to gain when you integrate your offline and online marketing efforts.

David Breth
Co-founder, Apple Pie Business Consulting
Premier Marketing Consulting – Within Reach!