Offline events are a great way to build a connection to your community. They also allow you a unique opportunity to share information, build relationships, and promote your business. An event can be anything from a booth at a local fair to a weekend workshop or seminar.
Generally, events showcase few key pieces of marketing. You’ll have your banner with your business name on it. You’ll also probably have a few brochures, a few freebie giveaways, and perhaps some products to sell. In addition, you should be able to set appointments for your services. It’s also a great time to generate awareness for your business online. Here are a few ideas to consider.
Online events are another option. You can promote your online event with your offline marketing channels and drive prospects and customers to engage with you in a whole different way.
We’ve talked a lot about the different ways to bridge the gap between online and offline marketing:
Next time we’ll wrap it up by taking a look at what you have to gain when you integrate your offline and online marketing efforts.
Co-founder, Apple Pie Business Consulting
Premier Marketing Consulting – Within Reach!