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Trying to Bridge the Online and Offline Marketing Gap? Don’t Forget Your Goals

You know that by bridging the gap between online and offline marketing, you’re able to create a more cohesive and comprehensive user experience. Your prospects can grow; your brand awareness increases and prospects become part of your community. In fact, integrating your marketing can help you achieve a number of business building goals and objectives.

Before you jump you’re your existing marketing strategy and begin building connections, it’s important to take a step back. A marketing strategy needs a goal. In fact, it’s practically impossible to try to build an effective marketing plan without one, regardless of where you’re marketing. How are you going to test? What are you going to measure? How will you know you’re successful?

As you begin to weave your offline and online marketing together, consider your goals for each. What do you want to accomplish? There are a number of goals you might consider. They include but are not limited to:

* Driving traffic
* Increasing awareness
* Strengthening brand
* Building your email list
* Increasing engagement
* Generate new leads
* Increase customer loyalty
* Improve search engine rankings
* Boosting credibility and authority
* Attracting partnerships and/or affiliates
* Selling products or services – increasing sales

Once you’ve established your goals, you can then begin the process of identifying the best online and offline marketing tactics to achieve them. Next time we’ll take a look at the keys to successful marketing integration. It’s about embracing your goals and strategically blending your marketing efforts.

David Breth
Co-founder, Apple Pie Business Consulting
Premier Marketing Consulting – Within Reach!