Your website is essentially an ambassador for you and your business online. Your Web Site is what will be representing you to the world. The Web Site design is the first impression to the World that will ensure that traffic you direct to your site, comes away thinking that your business is going to be the right choice for their needs.
Perhaps your business actually revolves around your site. Do you plan on monetizing a website to provide your primary source of income? Either way, the most important thing is that your website makes the perfect impression and directs the traffic to your squeeze or checkout page.
In short, today’s businesses lives and dies by their web design. This is an incredibly important investment and one that can provide an unbelievable ROI if it is done right.
At Apple Pie Business Consulting, LLC we understand every aspect of great web design, development and marketing. We can build your site in such a way that it will be perfect for expanding and growing your business. Web sites are created so that they work perfectly, look beautiful and thrive on Google.
How do you really know if a website is working? Your traffic, engagement and your sales will increase. We focus on the bottom line to create websites that work for their business.
What makes a great web design?
A great website needs to make the right impression as soon as it is loaded. This means it should look highly professional, modern, eye catching, crisp, feature high resolution images and an intuitive layout. In addition, it should be effective in immediately communicating what your website is about, who it is aimed at and what you’re selling or marketing. If someone lands on your page and they don’t instantly know what it is that you’re selling and/or providing, there’s a great potential that they will leave within a minute! A customer needs to know where to click, how to get the information they want and what to do next. Don’t be mistaken – a minute is actually a relatively average amount of time for punters to spend on any website!
However, these days, it’s not enough for a web design to simply look the part. At the same time, it needs to be designed with a SEO in mind in order that Google can easily search and index its pages and content. It also needs to work on different screen sizes and devices. If your site doesn’t use a responsive design for mobile, doesn’t have touch-friendly controls, then you are going to get penalized by Google and you’re going to lose visitors.
A web page needs to load quickly. It is vital that the information is presented in the right manner and is free from errors. This is all part and parcel of great web design and web development.