Social media marketing these days is a broad term that encompasses a number of different subjects. This isn’t just a matter of posting regular Tweets – instead companies need comprehensive social media strategies that will straddle multiple channels and that it will work to effectively build followers, trust and sales.
Effective social media campaigns can potentially result in your product being seen by thousands or even millions of people. Companies can use social media to spread their message through existing social networks so that they are gaining referrals and testimonials from the friends and family that their customers trust. At the same time, the best social media campaigns can help businesses to grow trust and authority of their own by developing a real relationship with their followers that helps to position them as true thought leaders.
Profile Creation: Your objective with social media marketing is to “be everywhere.” That means you should be on every social media channel that can work with your industry or niche. This means Facebook, Twitter, LinkedIn and Google – but it also means Instagram, Pinterest, Vine, Tumblr and others.
Regular Posting: Having a “dead” social media channel is potentially worse than having no social media channel at all. If you aren’t posting regularly then this will look as though you have “abandoned” your social media accounts. Worse, it may look as though you’ve closed your business entirely! To be successful on social media you need to post regularly so that you can build momentum and deliver value. Consider every single Tweet or status update as a chance to demonstrate the type of value that your brand can deliver.
Tools and Software: Posting regularly and constantly coming up with new, high quality content for your media channels is actually a challenging process. It’s for this reason that the best social media strategies will also incorporate tools for managing posts, for finding new content and for assessing progress.
Content Creation: Sharing content on social media is one of the best ways to get likes and shares. This way, social media marketing and content marketing are closely linked and the key is to understand why content gets shared so that you can develop media that has a true potential to go viral. Remember, people share content because it says something about them and because it facilitates conversation.
On-Page Integration: You also need to integrate your social media into your site itself. That means using social sharing buttons right in your content to encourage active sharing.
At Apple Pie Business Consulting, LLC we can handle every aspect of your comprehensive social media strategy. We will discuss your brand and your goals with you and create a tailored action-plan that will help you to generate likes and shares quickly and effectively.