The above information demonstrates the potential power and effectiveness of email marketing. However, to reap these benefits, you need to ensure you are approaching your marketing from the right angle. This means understanding the process.

The most important part of an email marketing campaign is the quality of the list. It’s not enough to simply send out emails to any and all email addresses you can find. Instead, you need to focus on capturing the emails of people who perfectly match your target demographics. These are people who are interested in what you have to sell, who have the available funds and who read emails. Most importantly, these are people who you have already built a relationship with and who are receptive to your message.

The quality of the emails is also critical. It is vital that your messages are getting opened rather than being trashed. It’s important that your messages are delivering value in order that your future emails will get opened. The most important aspect is that you need effective calls to action when it matters. This way, you can convert your audience into paying customers.