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Ask any ‘web marketing guru’ what is the most important tool available to businesses? They will almost always rank email marketing as one of the top strategies a local business can use to increase profits.
Email marketing has an incredibly high ROI. That’s because it costs very little to collect or write emails when compared to other forms of marketing, and they can offer fantastic returns.
Email marketing is highly targeted. This means that the audience you’re reaching is going to be engaged and much more likely to buy from you. Email marketing allows you to reach your target audience whenever you want and be directly in their inbox. It’s highly personal and direct; and as a result it tends to facilitate the sale of those ‘big ticket’ items much more effectively.
- Email marketing has a ROI of 4,300%
- 91% of potential customers check their email daily
- When surveyed, most companies rank email marketing as more profitable than any other form of web marketing – including direct marketing, social media or PPC
- 1/3rd of consumers will open emails based on the headline alone
- 66% of consumers over the age of 15 have bought at least one item as the direct result of an email campaign
The above information demonstrates the potential power and effectiveness of email marketing. However, to reap these benefits, you need to ensure you are approaching your marketing from the right angle. This means understanding the process.
The most important part of an email marketing campaign is the quality of the list. It’s not enough to simply send out emails to any and all email addresses you can find. Instead, you need to focus on capturing the emails of people who perfectly match your target demographics. These are people who are interested in what you have to sell, who have the available funds and who read emails. Most importantly, these are people who you have already built a relationship with and who are receptive to your message.
The quality of the emails is also critical. It is vital that your messages are getting opened rather than being trashed. It’s important that your messages are delivering value in order that your future emails will get opened. The most important aspect is that you need effective calls to action when it matters. This way, you can convert your audience into paying customers.