In order to ensure that you have the best possible experience with our email marketing campaign services, we at Apple Pie Business Consulting have created a short list of frequently asked questions regarding email marketing. If your question is not on this list, or if you cannot find an answer you need, drop us a line over on the contact us page. We will be happy to provide any assistance.

1. What is email marketing?

It is direct marketing which uses email as a medium to communicate fundraising or commercial messages to your preferred market.

2. Why do I need email marketing?

Many people argue against email marketing, because it is not as flamboyant as social media or video marketing. However, email is the absolute cream of the crop when it comes to your bottom line and the growth of your business. There are more than 3.2 billion active email accounts worldwide, and 91% of internet users check their email daily. To put it another way: with email marketing, the world is literally your oyster.

3. Do I need specialized experience to create an email marketing campaign?

No. With our easy-to-use interfaces and user-friendly customized options, anyone can create a professional, creative, and unique email marketing campaign within a few simple clicks.

4. How long does it take to set up an email marketing campaign?

Because of our simple-to-use creation processes, any business can create an email marketing campaign within a few minutes.  This applies to whether  you are a small business owner or the CEO of an international corporation.

5. How do I know if my email marketing campaigns are successful?

Thanks to our analytics programs, you will receive constant feedback and reports, which will show you exactly how many people have seen and clicked on your emails.

6. How can I avoid having my emails go straight to spam folders?

The easiest way to stay out of the spam folder is by giving your subscribers a choice – it should be easy to unsubscribe from your mail list, and it should also be simple for your customers to choose what kind of emails they want to receive.  When customers have a range of options to choose from regarding the emails they receive, they will be more likely to show an interest in the content of your emails.

7. How often should I send out emails in my email marketing campaign?

This depends entirely on what kind of business you have, as well as what your target audience is. For instance, if you run a weekly blog, your subscribers might be excited about receiving a lot of content, but getting an email every week from an orthodontist might be a bit much.

8. Do I need to send emails to each potential customer myself?

No. With automatic bulk email systems, email marketing campaigns can reach thousands of subscribers with the click of a button.

Have more queries? Well, get in touch with us. We are always on our toes to help you.

If you have questions about email marketing, please free to call  (631) 259-7714 or email us  david@applepiebusinessconsulting.com, and we will reply within 24-hours or less – Guaranteed (Monday through Friday)

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