Do your customers love coupons? Who doesn’t like to get a discount on a product or service? Do you embrace coupons or promotional discount codes in your offline marketing? For example, perhaps you occasionally send your customers a postcard with a discount code or coupon. Perhaps you occasionally include a coupon in your company newsletter.
There are a few different ways you can integrate your offline coupons with your online marketing using social media.
You can use your coupon and promo codes to drive sales of the products or services you promote offline. Simultaneous offline and online promo code marketing or complimentary tactics both work to help bridge the gap between your offline and online marketing.
Next time we’ll take a look at how to use your online analytics to fine tune your offline marketing.
Co-founder, Apple Pie Business Consulting
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