Do your customers love coupons? Who doesn’t like to get a discount on a product or service? Do you embrace coupons or promotional discount codes in your offline marketing? For example, perhaps you occasionally send your customers a postcard with a discount code or coupon. Perhaps you occasionally include a coupon in your company newsletter.

There are a few different ways you can integrate your offline coupons with your online marketing using social media.

• Invite Followers: In your print marketing, let your prospects know that they can get a coupon for products or services by liking you on your social media page. You will of course need to set up your social media page with a unique URL so new followers are able to immediately gain access to the coupon code.
• Invite Subscribers: Invite prospects on both social media and through your print marketing to sign up for coupons and special promotions by signing up for your email list.
• Drive Website Traffic and Sales: Send prospects to your website using both your social media profiles as well as your print marketing. Direct them to a promo code or downloadable coupon that they can use immediately.

You can use your coupon and promo codes to drive sales of the products or services you promote offline. Simultaneous offline and online promo code marketing or complimentary tactics both work to help bridge the gap between your offline and online marketing.

Next time we’ll take a look at how to use your online analytics to fine tune your offline marketing.

David Breth
Co-founder, Apple Pie Business Consulting

https://www.facebook.com/ApplePieBusinessConsulting
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