Do you advertise in your local paper and print publications? Do you have a newsletter that you share with your customers? Many offline businesses and marketing tactics offer a perfect opportunity to increase the value of the print material and bridge the gap between offline marketing and online marketing.

Using Video

Video has come a long way in the past few years. Businesses are getting more creative and users share videos, subscribe to video channels, and engage in video based digital media daily. In fact Vimeo, YouTube, Vine, and Instagram videos have doubled in users. You can capitalize on the amazing popularity of video in your print marketing.

Here’s how to incorporate Videos!

Add Video Links To Your Print Articles and Advertisements

Use your print content to provide your readers and prospects with value. In your call to action, create an opportunity to increase the value by visiting a web page and watching a video on the topic.

For example, you might create an advertisement that offers three tips to save money at tax time. Your video could then offer 7 more tips to save money on tax time or share a tax saving secret. At the end of your video you might offer viewers the opportunity to come in for a free consultation, download a free report or eBook.  You can also offer a discount on services.

Think about your marketing goals and how you can use video to enhance the value that your offline content provides. Strategies and planning are essential for marketing success.  As you begin to integrate your offline and online marketing, it can become confusing and overwhelming. Next time we’ll talk about a secret for marketing strategy success.

David Breth
Co-founder, Apple Pie Business Consulting

https://www.facebook.com/ApplePieBusinessConsulting
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