We’ve talked about complimentary content and how you can create both an offline and online content theme across your offline and online marketing channels. Using the same concept, you can also promote new products, services, or promotional offers across your marketing channels. Let’s take a look at a few examples of how this might work.
A Massage Therapist
A massage therapist might offer for a limited time, a free 15-minute massage for new patients. They could promote this special in their office by telling their customers to tell their friends. They could promote the massage on social media, their blog, and through a postcard mailer.
A Success Coach
Success coaches can work with clients both online and offline. It is often more profitable to meet with clients face to face. A success coach can use an offline event to promote their face to face consulting. They could also host an online event to promote the consulting. Both an email and print newsletter could be used to help draw attention to the events or to the face to face consulting offer.
Begin thinking about a promotion you can create and launch. How can you use your offline and online marketing tactics to spread the word about your promotion? What information will your audience need to know and what values will you provide with each tactic to grab the attention for your launch?
If you’ve been marketing offline for a while now and are beginning to look at what the internet can do or you, the first step is to create a website. Then, you can begin to promote your website offline. Next time we’ll take a look at a few ways you can promote your website offline.
Co-founder, Apple Pie Business Consulting
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