Search engine optimization does not have to be an independent venture; using your competitors’ online presence as a resource and working with them to promote your services can ensure that search engines are providing the fullest benefits to your business. Below are just a few methods of gaining SEO momentum from your competitors:
Echo Their Social Media Strategy
An impressive social media presence is crucial to search engine optimization. The more engagement you have on social media, the more likely you are to appear as a top result on a search engine page.
Investigate your competitors’ social media pages; are they engaging with their audience on a consistent basis? Is there audience highly-responsive to their content? Are their pages showing up in the search results for some of your keyword terms?
Use your knowledge of your competitors’ social media audience to tailor your presence to a similar demographic. Once you have a handle on how effective their pages are, you can target these same groups of people with advertisements and by creating posts that appeal to them.
Content management and page upkeep play a large part in retaining social media followers. Does your demographic seem to respond to a page posting links to relevant articles, do they prefer a quiet page that only posts about upcoming deals and coupons, or do they prefer a page that interacts with them on a personal level, sending direct offers or tagging clients in status updates? Make note of how your popular competitors interact on social media, and mimic their strategy.
Use Their Name to Gain Recognition in Your Area
Although it may seem counter-productive, using your competitor’s name in conjunction with your own can be beneficial. Your potential clients are searching for your services, and whether they are conducting a search for a specific company name or a general location and service search, your successful competitors will appear in their search engine.
Compose an honest and straightforward article that highlights your strengths and makes note of any areas where you overshadow your competitors. When a potential client searches for information about your service, whether by typing in your competitor’s name or a description of the service, your comparison may appear, exposing your business in a positive light.
Actively Engage with Them Online
It may seem risky to promote the name of any business other than your own, but when you interact with a competitor online, it increases the visibility for both of your businesses. In general, having a larger and more active online presence will increase the chances that your company appears on a search engine, but interacting with a competing business also creates the opportunity for you to attract your competitor’s customers.
By interacting with your competitors online, you are making yourself visible to their existing customers and increasing your chances of being more noticeable on search engines
Ensuring that your SEO strategy is well-rounded and targeted to the correct demographic may seem tricky, but by using your competitors as a resource, taking cues from their strategies, and working with them to establish an engaging online presence, you can simplify the process and guarantee the success of both of your businesses!