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How Mobile Technology Can Improve Your Customer Experience.

Did you know that a few mobile services can vastly improve your customer experience? It’s all part of brining your offline and online world together. We’re talking about mobile websites and the applications that you can integrate into your business and your website. There are three primary ways to use mobile technology to improve your customer experience.

Appointment Scheduling

You can offer your customers the opportunity to schedule their appointments using an online application on their smartphone. It encourages clients to make appointments, and they often schedule more appointments when it’s made simple and easy for them.

Updates and Reminders

Mobile and online appointment scheduling applications also allow you to create automated appointment reminders. This helps you avoid the forgotten appointment. Even if you don’t use an online appointment scheduling software, you can use in office scheduling technology that sends your customers an automated email reminder. Consider also looking into applications that allow you to send your customers information about your business, updates, and valuable content.

Mobile Check-ins

Finally, you may be familiar with mobile check in applications like Foursquare that allows people with smartphones to “Check in” online. They announce to social media where they are. It helps build awareness for your business and provides a word of mouth marketing effect. You can incentivize it by adding each “check in” into a monthly sweepstakes or by giving awards to the people who use a mobile check-in.  By them checking in, their friends will know that they are at your place of business.

Next time we’ll take a look at the concept of digital awards to bridge the gap between your offline and online marketing strategy.

David Breth
Co-founder, Apple Pie Business Consulting
Premier Marketing Consulting – Within Reach!