One way to bridge the gap between your online and offline marketing efforts is to use QR codes.  QR stands for Quick Response. These codes are scannable, two dimensional images that can hold data. Using a device like a smart phone with a QR code reader application, your prospects can scan the code and be taken to your digital content or web page.

They’re easy to create and add to your print materials. They can be used on posters, articles, newsletters, print advertisements, or even on clothing. Keep in mind that they’re only scannable by users with smart phones. You’ll want to make sure that your audience embraces this technology. It also means that any webpage or content you send them to should be mobile ready. If they cannot read or access your content on their phone, your campaign will fall flat.

Decide what you want to achieve with your QR code campaign. What is your goal? You’ll also want to define the value. Why would anyone want to scan your code and what value will they receive when they scan it? For example, will they be able to access a report? Will they receive access to a contest? Other options include free services or discounts on products.

Focus on creating a campaign that offers immediate value. Because QR codes are much more common, it’s important to make sure there’s a compelling reason why someone should want to scan and visit your page. Whether you’re using QR codes or hosting a weekend seminar, there’s one important consideration that we have yet to mention – consistency. Next time we’ll talk about the role of branding consistency.

David Breth
Co-founder, Apple Pie Business Consulting

https://www.facebook.com/ApplePieBusinessConsulting
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