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What Strategies to Use for Online Reputation Management

You had to create a business plan before starting your business, right?  And that meant outlining strategies for growing your business.  There is no doubt that business marketing was somewhere on that list - and in this day and age, you simply cannot ignore the Internet when marketing your business.  One thing you might not have thought of is the need to protect and grow your online presence.  Your business’ online reputation can go a long way in determining the success of your business.  You need to be proactive about creating the reputation you want – and that, too, requires strategizing.  Where do you begin?  Here are the top three online reputation management strategies:

Use the right tools.  There is perhaps no reputation management strategy than prevention, and a very powerful way to nip detrimental gossip in the bud is to monitor the web closely for anything and everything people are saying about your business.  There are a number of tools out there that exist to help you monitor your online reputation.  No one tool can monitor every online outlet.  You should therefore make use of social media tracking tools like Hootsuite and Socialmention, as well as web monitoring tools like Google Alerts and blog monitoring tools like BlogPulse.

Identify the influencers.  Influencers are big names that have a strong pull in the virtual realm.  They may be celebrity endorsers with huge Twitter followings, popular bloggers, or industry experts with major websites.  Use your monitoring tools to identify who the influencers are when it comes to your online reputation.  Then take good care of those influencers.  How do you do this?  Make them privy to interesting information about your business before anyone else, so they can break the news, or allow them to provide their followers with your products at a discount (or for a commission).  It’s a “you pat my back, I’ll pat yours” kind of world, so be creative.

Ask for reviews.  Customer reviews are one of the best ways you can garner attention from new customers, and grow the loyalty of existing customers.  Ask your satisfied customers to post reviews on review sites like Yelp, Bing, Foursquare, and Google Places.

Online reputation management is a complex process, but it is also tantamount to your business success.  To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, Apple Pie Business Consulting.  We can be reached by phone, at (631) 259-7714, or by email: david@applepiebusinessconsulting.com.

David Breth

About David Breth

David Breth is an authority with capturing the awareness of purpose, electrifying entrepreneurs to new dimensions of success, and orchestrating ‘seekers’ to find clarity. He has impacted the lives of countless individuals with his symposiums, writings and his purpose and clarity talks. He is called upon by industry thinkers from various walks of life, known as an idea man, and also looked to to reveal hidden assets in struggling businesses and sharing how to get, keep clarity and clearly see one’s purpose in life. Breth built and sustains his worldwide credibility as a successful profit strategist, specializing in direct response marketing via his all-inclusive marketing communications agency, Apple Pie Business Consulting (ApplePieBusinessConsulting.com). His style is direct, cutting-edge and he only shares topics through consulting and writing he has actually tested and successfully used in the real world.

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