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How to Respond to a Negative Online Review

No matter how you choose to run your business, it is inevitable that at some point or another, you will face the tough situation of getting a negative online review.  While it may be tempting to fire back in self-defense, or to wallow in self-pity, those reactions will only compound the criticism you are trying to escape.  Instead, it is best that you learn how to handle negative reviews, in order that you can make the best of them, for the good of your business.  Here is a guide to the best way to respond to a negative online review:

Take the reviewer’s perspective.  Sure, it may be hard to take, but the truth is this: most reviews have some basis in fact, even if they are exaggerated.  Therefore, it is in your best interest to read between the lines when examining negative reviews.  It could be a great opportunity for you to improve your business.  Plus, taking some time to consider the other perspective is also a great way to step back and breathe some before formulating a response.

Reply.  Don’t ever ignore a bad review.  Take the time to provide a thoughtful response.  Your business will look much better for it, even in the face of harsh criticism.

Leave emotion out of it. Skip on the defensive, self-justifying, or offensive remarks and maintain a calm, friendly, and business-like tone when you reply to a negative review.  Remember that other potential customers will read your response, and behave yourself in a manner you can be proud of down the line – a manner that speaks for your business in a positive way.,/p>

Sympathize.  You don’t have to apologize if you are truly not at all at fault.  However, you still need to acknowledge that you feel bad that the customer had an upsetting experience with your business.  You may say something like, “This business prides itself on customer service, and it upsets me to know that you are not happy with your experience working with us.”

Provide a solution.  It is a great idea to offer the reviewer a coupon and ask for a chance to redeem yourself (or your business reputation).  For example, if the reviewer complained that your representative was late, offer a coupon for the next service, and promise the representative will be on time.

False reviews.  If a review is illegal, irrelevant to your business, or an outright falsification, then you can report it to the site administrator (or flag it) to have it reviewed.

Online reputation management is a complex process, but it is also tantamount to your business success.  To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, Apple Pie Business Consulting.  We can be reached by phone, at (631) 259-7714, or by email: david@applepiebusinessconsulting.com.

David Breth

About David Breth

David Breth is an authority with capturing the awareness of purpose, electrifying entrepreneurs to new dimensions of success, and orchestrating ‘seekers’ to find clarity. He has impacted the lives of countless individuals with his symposiums, writings and his purpose and clarity talks. He is called upon by industry thinkers from various walks of life, known as an idea man, and also looked to to reveal hidden assets in struggling businesses and sharing how to get, keep clarity and clearly see one’s purpose in life. Breth built and sustains his worldwide credibility as a successful profit strategist, specializing in direct response marketing via his all-inclusive marketing communications agency, Apple Pie Business Consulting (ApplePieBusinessConsulting.com). His style is direct, cutting-edge and he only shares topics through consulting and writing he has actually tested and successfully used in the real world.

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