Free Marketing Audit & Checklist [CLICK HERE]                                           Call Us at (631) 259-7714

Posts By: David Breth

Hi Everyone I am Bella

Your heading text

How Does Yelp Work For Your Business

There is a lot of talk in the business world about Yelp lately.  But what is Yelp?  The definition of Yelp suggests the idea of screaming.  The truth is, Yelp (the website) may be just that for your business.  So, what is it about Yelp that could garner so much attention for your business?  Here is a guide to understanding Yelp:

What is Yelp?  First, it helps to understand that Yelp is a new kind of social networking site, centered on customer reviews of local businesses.  Anyone can post a review on Yelp, and anyone searching the web can use Yelp to find and evaluate local businesses.

How does Yelp work?  The idea is very basic: you register your business listing with Yelp, and then you invite your customers to share their reviews via the Yelp online community.  When potential customers want to find businesses of your type in your area, they type their search terms into the search engine, and Yelp returns their options – your business being one of them.

What determines your business’ Yelp search engine ranking?  Your business listing is ranked on Yelp search returns in accordance with several factors pertaining to its number of reviews and customer scores (from one to five stars).  You can also purchase advertising space on Yelp, to increase awareness of your business listing and improve your Yelp search engine ranking.

Can a review be removed?  No, you cannot remove a review from Yelp.  However, you may request that Yelp evaluate the review to see that it fits within their content guidelines.  Just remember that every business gets bad reviews occasionally, and that it is how you respond to those reviews that matters the most.

What is included in a Yelp business listing?  In addition to seeing your customer reviews and ranking (in terms of one to five stars), people who visit your Yelp listing will be able to learn more about your business, including hours of operation, business website address, physical location (or mailing address, if you prefer), and telephone number.  Yelp also allows you to upload photos of your business to improve the visitor experience.

Does it cost to use Yelp?  No, it won’t cost you anything to register your business with Yelp, and to have your customers post reviews.  If you opt to advertise your business using Yelp advertising, you will have to pay a fee.

Online reputation management is a complex process, but it is also tantamount to your business success.  To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, Apple Pie Business Consulting.  We can be reached by phone, at (631) 259-7714, or by email: david@applepiebusinessconsulting.com.

Why Online Reputation Management is Important to Your Business

There is a lot of talk about online reputation management in board meetings these days.  It seems that as soon as businesses jumped on the web and social media marketing wave, the Internet evolved into an even more complex organism, now requiring a deeper look into marketing in this ever-evolving world.  It is no longer enough to establish your Internet presence.  Now you have to manage it: you MUST protect your reputation.  Why is online reputation management so important to your business?  Here are the things you should know:

The Statistics.  Studies show that 90 percent of all consumers use the Internet research businesses when searching for services or products they are interested in.  Regardless of the size and scope of your business, you simply cannot ignore that sector if you want your business to stay afloat.  Even more, over 99 percent of Internet users never get past the first page of search engine results.  They pay most attention to what they see at the top.  If you are not at the top, or if the top search results are not complimentary to your business, you are missing out – big time.

The Web User Experience.  Search for your business online.  Also, search for your brand, product, and/or service.  See what comes up.  Considering the above statistics now put yourself in a potential customer’s shoes.  Do you like what you see?  Is your web presence positive?  Do you stand out in the crowd?  Most importantly, based on what you see, would you choose your business over the competition?  If the answer to any of those questions is no, then you need to pay some serious attention to managing your online reputation.

The development of your online reputation.  Your business WILL have an online reputation, whether or not you choose to manage it – plain and simple.  The fact of the matter is this: if you do not choose to manage your online reputation, you can be sure that the public will.  Some of that may be good, and some of it may be bad.  Do you really want to leave such a major determinant of your business success (or lack thereof) in other peoples’ hands?

Online reputation management is a complex process, but it is also tantamount to your business success.  To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, Apple Pie Business Consulting.  We can be reached by phone, at (631) 259-7714, or by email: david@applepiebusinessconsulting.com.

What to Expect Out Of Your Online Reputation Management Company

In today’s business world, online reputation means a lot!  As a matter of fact, online reputation is so important that many businesses are now opting to hire firms that manage their online reputations.  If you have decided to take that all-important step, then you may be wondering what, exactly, the company you are paying the big bucks to will be doing.  Here is a guide to what to expect out of your online reputation management company:

Search engine rankings.  One of the primary goals of any reputation management strategy is to control what is on the first page of search engine results when someone searches for your business.  This is no small task, considering many SEO specialists might struggle to land just one spot at the top of page one.  However, as hard as is, it is important that you control what potential customers see when they search for you.  That means monopolizing that first page!

New content creation.  Your online reputation management company will come at your case from a multitude of angles – many of which have to do with creating new content for the web.  This may entail building websites, writing blogs, submitting articles to directories, developing your social media presence, and more.

Countering negative content.  In the event that negative online content is damaging your business’ online reputation, your online reputation management company will take measures to counter that negative content in a number of ways.  This usually involves both defensive and offensive tactics.  This includes the form of damage control (responding to negative reviews, clarifying questionable reports with new reports, etc.), strategic placement of new, positive content, and working to outrank negative sites on search engines.

Regular reports.  Your online reputation management company will produce reports detailing the exact information you want, as often as you’d like.  For example, if you want page ranking comparisons and social media campaign specs side-by-side, your company should be able to do that for you.

Customer service.  It is very important that you and your online reputation management company work together as a team.  You should be able to get satisfactory feedback on your questions in a timely manner, and you should also feel that your input is valued.

Online reputation management is a complex process, but it is also tantamount to your business success.  To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, Apple Pie Business Consulting.  We can be reached by phone, at (631) 259-7714, or by email: david@applepiebusinessconsulting.com.

How to Protect Your Online Reputation

These days, your business’ online reputation can make or break your business success.  People talk – whether they are unhappy or happy with your business – and talk spreads like wildfire on the world-wide web.  It’s not effective to stay impartial, “take the high road,” or turn the other cheek when it comes to handling things others say about you on the Internet.  As a matter of fact, being anything less than proactive about your online reputation can be downright dangerous to your business, as you can guarantee that if you don’t create your online reputation, someone else will. That power could be very destructive in the wrong hands.  The first step to protecting your online reputation is monitoring it.  Here are five ways to monitor your online reputation:

How Sociable.  Register each of your social networking accounts with this program and it will tell you how relevant your pages are in relation to your competition, and then use that information to improve your online reputation.

Hootsuite.  This is a Twitter dashboard that you can also link to your LinkedIn and Facebook accounts in order to manage all three social media networks from one interface.  Hootsuite helps you to identify when people talk about your business, what they are saying, and how they are reacting to your posts.

Social Oomph.  This free Twitter monitor allows you to type in keywords, and then returns you real-time information about Tweets on those keywords.  If you want to know what is being said about your business, for example, you can type in your business name (as well as other keyword terms used to describe your business product or service), and find out if there is either positive or negative news spreading about it.

Addict-o-Matic.  Simply plug in the terms you are interested in monitoring, and this application searches all the major web entities (Google, Yahoo, WordPress, etc.) and delivers a news-feed to you of everything it finds based on your terms.

Google Alerts.  Use this handy tool to search for terms that are related to your business, and then to see how often others are searching for the same terms.  For example, you can type in your business name and have Google email you a daily or weekly report on how many people searched for your business.

Online reputation management is a complex process, but it is also tantamount to your business success.  To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, Apple Pie Business Consulting.  We can be reached by phone, at (631) 259-7714, or by email: david@applepiebusinessconsulting.com.

What Strategies to Use for Online Reputation Management

You had to create a business plan before starting your business, right?  And that meant outlining strategies for growing your business.  There is no doubt that business marketing was somewhere on that list – and in this day and age, you simply cannot ignore the Internet when marketing your business.  One thing you might not have thought of is the need to protect and grow your online presence.  Your business’ online reputation can go a long way in determining the success of your business.  You need to be proactive about creating the reputation you want – and that, too, requires strategizing.  Where do you begin?  Here are the top three online reputation management strategies:

Use the right tools.  There is perhaps no reputation management strategy than prevention, and a very powerful way to nip detrimental gossip in the bud is to monitor the web closely for anything and everything people are saying about your business.  There are a number of tools out there that exist to help you monitor your online reputation.  No one tool can monitor every online outlet.  You should therefore make use of social media tracking tools like Hootsuite and Socialmention, as well as web monitoring tools like Google Alerts and blog monitoring tools like BlogPulse.

Identify the influencers.  Influencers are big names that have a strong pull in the virtual realm.  They may be celebrity endorsers with huge Twitter followings, popular bloggers, or industry experts with major websites.  Use your monitoring tools to identify who the influencers are when it comes to your online reputation.  Then take good care of those influencers.  How do you do this?  Make them privy to interesting information about your business before anyone else, so they can break the news, or allow them to provide their followers with your products at a discount (or for a commission).  It’s a “you pat my back, I’ll pat yours” kind of world, so be creative.

Ask for reviews.  Customer reviews are one of the best ways you can garner attention from new customers, and grow the loyalty of existing customers.  Ask your satisfied customers to post reviews on review sites like Yelp, Bing, Foursquare, and Google Places.

Online reputation management is a complex process, but it is also tantamount to your business success.  To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, Apple Pie Business Consulting.  We can be reached by phone, at (631) 259-7714, or by email: david@applepiebusinessconsulting.com.

How to Respond to a Negative Online Review

No matter how you choose to run your business, it is inevitable that at some point or another, you will face the tough situation of getting a negative online review.  While it may be tempting to fire back in self-defense, or to wallow in self-pity, those reactions will only compound the criticism you are trying to escape.  Instead, it is best that you learn how to handle negative reviews, in order that you can make the best of them, for the good of your business.  Here is a guide to the best way to respond to a negative online review:

Take the reviewer’s perspective.  Sure, it may be hard to take, but the truth is this: most reviews have some basis in fact, even if they are exaggerated.  Therefore, it is in your best interest to read between the lines when examining negative reviews.  It could be a great opportunity for you to improve your business.  Plus, taking some time to consider the other perspective is also a great way to step back and breathe some before formulating a response.

Reply.  Don’t ever ignore a bad review.  Take the time to provide a thoughtful response.  Your business will look much better for it, even in the face of harsh criticism.

Leave emotion out of it. Skip on the defensive, self-justifying, or offensive remarks and maintain a calm, friendly, and business-like tone when you reply to a negative review.  Remember that other potential customers will read your response, and behave yourself in a manner you can be proud of down the line – a manner that speaks for your business in a positive way.,/p>

Sympathize.  You don’t have to apologize if you are truly not at all at fault.  However, you still need to acknowledge that you feel bad that the customer had an upsetting experience with your business.  You may say something like, “This business prides itself on customer service, and it upsets me to know that you are not happy with your experience working with us.”

Provide a solution.  It is a great idea to offer the reviewer a coupon and ask for a chance to redeem yourself (or your business reputation).  For example, if the reviewer complained that your representative was late, offer a coupon for the next service, and promise the representative will be on time.

False reviews.  If a review is illegal, irrelevant to your business, or an outright falsification, then you can report it to the site administrator (or flag it) to have it reviewed.

Online reputation management is a complex process, but it is also tantamount to your business success.  To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, Apple Pie Business Consulting.  We can be reached by phone, at (631) 259-7714, or by email: david@applepiebusinessconsulting.com.

Online Reviews: Which is Better, Quality or Quantity?

Online reviews play a large part in the development of your business’ online reputation.  For that reason, many businesses work hard to convince their customers to post reviews on all the popular review sites, hoping it will maximize their online reputations.  Is it really necessary to build up as many online reviews as you possibly can for your business? Or, is it possible that when it comes to good reviews, a little bit goes a long way?  What is better, quality or quantity?  The answer is not a simple one, and can’t be put in black and white terms.  Read on to learn more:

Quantity.  In terms of exposure and search engine optimization, it only makes sense that you should want as many reviews for your business as possible.  That is because search engines notice when people talk about your business, and it makes your business seem more relevant to the online community.  Also, customers who are researching your business on review sites will undoubtedly consider the number of reviews as an indication of your credibility (even though it may have nothing to do with your level of service).  For these reasons, it is a good thing to have many business reviews.  However, it is also important to understand that numerous poor-quality reviews may not do anything for your business at all.  It may even detract from your reputation by way of association.  That’s where quality comes in.

Quality.  What makes a quality review?  Quality reviews give plenty of detail about the customer’s experience with your business.  For example, instead of simply saying, “the food was good” (which gives readers very little to go on), a quality review might say something more along the lines of “the filet mignon was cooked to perfection, and served with a side of the restaurant’s delectable house-recipe garlic mashed potatoes.”  A high quality review paints a picture, and tempts potential customers to try out your business.  After reading the previous example, it should be very clear how one high-quality review can easily trump a handful of bland and generic reviews.

The quality/quantity balance.  What’s ideal?  High-quality reviews, and a lot of them!  But until you get to that point, try to focus on bringing in quality, well-written reviews – one at a time – and go from there.

Online reputation management is a complex process, but it is also tantamount to your business success.  To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, Apple Pie Business Consulting.  We can be reached by phone, at (631) 259-7714, or by email: david@applepiebusinessconsulting.com.

What is Online Reputation Management

As a small business, you are responsible for marketing your business – and that means identifying your most viable marketing avenues.  Whatever the size your business is, there is no denying that it should have an Internet presence.  The Internet is arguably the most powerful marketing arena available.  A large part of establishing a strong online presence is managing your online reputation.  What is online reputation management for small businesses all about?  Here are some things you should know:

Where your reputation is formed.  There are a number of review sites that exist solely for allowing your customers and clients the opportunity to post their experiences with your business.  These sites are where your online reputation can be made or broken.  Online review sites include Foursquare, Yelp, Bing, and Urban Spoon, among others; even Google Places provides a dedicated space on your Places page for customer reviews.  In addition to the review sites, your online reputation is also affected by comments in industry forums, threads on social media sites, online articles, blog posts, public record documents, and more.

Why you must manage your online reputation.  If you don’t do it, someone else will.  Even if your business is a small mom and pop shop with only a very basic website, you have to keep this statistic in mind: 90 percent of all consumers research the Internet when looking for businesses to deal with.  That means that if you are not proactively managing your own business reputation, then it will be managed by the actions of others.  Taking into account the previously mentioned statistic, consider the implications of even one negative review about your business, especially if that is all people find when searching for you.

How to assess the current state of your online reputation.  Simply search the web for your business name and see what results you get.  (You may also want to search your name, the names of your high-profile employees, your brand, and your product/service.)  You need not look past the first page of search engine results, as 99 percent of your customers will never get past that page.

How to manage your online reputation.  Once you know what is being said about you, you can form a plan for managing your reputation, based on what you know.  You will need to take a multifaceted approach to your reputation management.  For example, if most of what you find is indifferent (or, if you can’t find much at all), then you need to work on building your brand; also, respond to positive and negative items accordingly.

Online reputation management is a complex process, but it is also tantamount to your business success.  To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, Apple Pie Business Consulting.  We can be reached by phone, at (631) 259-7714, or by email: david@applepiebusinessconsulting.com.

How to Set Up a Google Plus Local Review

Worried about the sudden changes Google has made to Google Places? Wondering how the new Google Plus Local format will affect those all-important business reviews? Well, you can relax. Google Plus Local is actually a great change – and one that will enable customers to leave more comprehensive, detailed, and accurate reviews than before. What’s more is that Google has made the whole process super simple, even for those completely unfamiliar with the Google Plus user interface. Want the details? Here are instructions for how to set up a Google Plus Local review in five easy steps:

Create a Google Plus account. You must have your own Google Plus account in order to leave reviews. However, you can now leave reviews from either a personal Google Plus profile or a business Google Plus page account.

Visit the Google Plus Local page of the business you want to review. This is simple: log in to your Google Plus account and search the left hand side of the screen for a vertical tab menu. See the “Local” tab? Click on that to access the Google Plus Local search. Once you are on the appropriate page, you click on the “Write a Review” button in the upper right hand corner of the screen.

Rate the business.  The new Google Plus Local rating system – called the Zagat scale – will ask that you rate the business from 0 to 3 on a number of different aspects related to the particular business you are reviewing (food and service categories when grading restaurants, for example). The numbers you enter are then calculated according to the Zagat scale formula in order to deliver an overall rating of 0 to 30. This score is also broken down into specific categories in order that page visitors can accurately assess different aspects of the business – including its strengths and weaknesses.

Write a review. Underneath the Zagat scale rating section is a text box in which you can write your business review. Take your time and be sure to provide plenty of detail, as well as specific tips and suggestions you would recommend potential customers follow when dealing with the business. Also, be sure to go over your review once you’ve finished it, in order to add any missed information and edit mistakes.

Publish your review. Once you are sure that you have rated and reviewed the business to your satisfaction, it is time to publish the review. Click on the “Publish” button underneath the review text box to publish it to the business’ Google Plus Local page. The review will be listed under your profile, and anyone who sees the review, including the business itself, will be able to check out your profile page.

Take advantage of everything Google Plus has to offer your business by enlisting the help of competent professionals like us, Web Marketing Masters. We can be reached by phone, at (631) 259-7714, or via email: david@applepiebusinessconsulting.com.

SIGN UP FOR OUR NEWSLETTER

We do not send you hype or fill your email inbox with spam or junk that just wastes your time. If you desire proven marketing and advertising insights that can double or even triple your business's sales, credibility and profits then this email newsletter is for you. You can opt out at anytime -- no hassles from us -- Ever!!!

Name:
Email:

Email Marketing by TrafficWave.net